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November 11, 2009

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So, James, I gotta say, that's a pretty good appreciation of School of Rock. But as I read it, I kept asking myself: why? Why write about this film, six years (!) after its release?

Oh, because it's been added to Redbox's "classic favorites" or whatever you guys are calling the stock movies you're using to fill out the boxes. Well, again, I kind of wonder why this particular film, which has been in heavy rotation on cable, would be chosen for that as well. I guess it's the kind of family-friendly thing the kids might ask for over and over? Is the idea that the 'box will replace actually *buying* this type of movie for some families?

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