Earlier this year—in March, to be exact—Lord of the Rings director Peter Jackson set up a Facebook page and began posting videos from the set of his two upcoming Hobbit films. And by “upcoming,” I mean premiere dates in December 2012 and December 2013.
When Jackson’s first behind-the-scenes video hit the web, I was thrilled just to hear the franchise’s lovely, haunting theme music being put to use once again and I eagerly awaited more updates. But after a few months passed and the hirsute Kiwi kept posting stills, news, and more videos, I had to unsubscribe from his Facebook feed. It was just too much, waaaaay too soon. I’ve proven my status as a huge LOTR fan, but there is such a thing as overexposure. I didn’t want to be sick of hearing about the film—or worse yet, feel like there were no surprises left for me to experience in the theater—months before the end of next year rolls around.
But what’s to be done when you can’t avoid the hype around an upcoming release? If you love movies, which you must since you’re on this site, it’s often really hard to avoid news about such eagerly anticipated 2012 titles as, say, The Hunger Games or The Dark Knight Rises. It’s one thing to expect a bit of fanfare around the announcement of the leads… but when characters who don’t even have names were being cast with relatively unknown actors and actresses and every media outlet on the planet was reporting the updates every other day like they were stop-the-presses-worthy news, I had to shake my head in dismay. I loved The Hunger Games novels by Suzanne Collins, which is why I’m going to be beyond outraged if I’m still suffering from adaptation exhaustion months before the first film’s March 2012 release.
And don’t even get me started on The Dark Knight Rises’ hype. A teaser trailer for the final entry in Christopher Nolan’s Batman trilogy graced the Internet a full year before the film’s July 2012 premiere. A full year! That’s insane, is it not? Once again, this is a movie I’m looking forward to like everyone else is, but the madness must stop.
Am I alone in feeling this way? Does anyone else prefer the marketing for a film to begin just a few weeks to a few months in advance so as to not get totally fatigued by seeing the same clips and images over and over again? Is anyone else sick of having critical plot points or character reveals spoiled because information is being officially leaked so early? Or does it depend on the film? Are some of these really huge, sure-to-be blockbusters actually worthy of year-in-advance promotion?