Longtime redblog readers know that I looooove writing about Tyler Perry’s, um, “interesting” movie marketing campaigns. I also love the inevitable comments that come through from the gazillionaire’s loyal fans, hating on me because I dared to make even the teeniest negative observation about anything even remotely related to his films.
Well, everyone can breathe easy today, because I really did get a kick out of the slew of promotional pieces for his latest and greatest: Madea’s Big Happy Family. (We actually have the play version on DVD at redbox right now.) Once again, there’s really no rhyme nor reason to the campaign, other than the fact that these spoofs of other famous film posters really do grab your attention (and the copy is admittedly funny).
And lastly, a spoof of The Brady Bunch (which probably makes the most sense of all of the posters considering the title and subject of the movie):
So what do you think? Does the attention-grabbing quality of these posters outweigh the fact that they really don’t tell you anything about Madea’s Big Happy Family? Is Tyler Perry’s fan base so strong that it really doesn’t matter how his films are marketed, so the creative team might as well have fun with it? That’s how I’m leaning.
More from Tyler Perry at redbox: