Alas, despite all of its fanboy hype and creative marketing, Kick-Ass failed to live up to its name in the battle for box-office dollars. Even amidst stellar reviews and positive audience reactions in theater exit polls, the subversive superhero flick couldn’t capture the oh-so-coveted “#1 Movie in America” title. There’s a slight chance that could change, as How to Train Your Dragon took in an estimated $20 million and Kick-Ass was right on its heels (claws? wings?) with $19.75 million. So by the time the final numbers come out later on today, the two titles could switch spots. [UPDATE: The final numbers are in, and Kick-Ass did in fact bully its way to the top with a final tally of $19.83 million to Dragon's $19.63 million. And you can bet Lionsgate is lettin' everyone know about it!] Either way, the Crayola crayon-colored crime-fighters were expected to bring in closer to $30 million. So that means they just need to kick that much more ass this coming weekend and regain their pride, right? Vengeance will be theirs! (What’s that? An ensemble cast action flick and a rom-com with a big-name star are opening on Friday? Oh. OK, scratch that last part. Better luck next time, teen vigilantes and Cage Hair.)
Actually, hope should spring eternal for the folks behind Kick-Ass, because the movie that beat them had disappointed industry pundits in its debut, too. And now just look at Dragon go! It’s in its fourth week and back on top, yahoo! That’s what really good word-of-mouth does for ya, folks. The DreamWorks flick has rung up $320.5 million worldwide already, with its ticket sales dropping less than 20% over the past seven days. That’s impressive.
In third place was the Carell/Fey comedy Date Night with $17.3 million. Spot number four went to the Chris Rock and Martin Lawrence remake, Death at a Funeral. And STILL releasing the Kraken was Clash of the Titans, in fifth position with $15.8 million, bring its grand worldwide total to $321.7 million. That’s just slightly more than Dragon‘s pulled in across the globe… but Dragon and all of its “real” 3D cost about $40 million more to produce.
This weekend brings the future Captain America, Chris Evans, and Avatar‘s Zoe Saldana in the Vertigo/DC Comics adaptation The Losers, along with Jennifer Lopez having all sorts of baby daddy drama in The Back-Up Plan. Who do you think will take the box-office crown?