There are many interesting things to note about what went down at the box office this weekend, but first, let's get the winner out of the way… it was New Moon, again. Although its revenues dropped 70% in its second week in theaters, its $42.5 million haul is still much more than many number one films make in their initial days out of the gate (heck, it's a lot more than what many movies make over their entire theatrical runs). And here's the first of those interesting tidbits I alluded to earlier for you: New Moon has already surpassed the entire domestic gross of its predecessor, Twilight. That's right, in ten days, New Moon has eclipsed (get it?) Twilight's 21-week U.S. total of $192 million. This absolutely boggles my mind, because, as we've been discussing here on redblog, there's a lot to hate about New Moon. Yet there are those vampires, sneering back at us: "We've made over $230 million in the States and over $473 million worldwide so far — so suck it!" (Get it?)
The Blind Side came in second place once again, but this time around it almost caught up with those freaky-eyed vampires and testy werewolves — in fact, it actually beat out New Moon on Thanksgiving Day. All in all it earned $40.1 million this weekend, but the crazy thing is that its ticket sales actually were up nearly 18% from its opening weekend. That is a rare thing indeed, so it can only mean that positive word-of-mouth is spreading about the feel-good flick.
In third place with $18 million was 2012, as there will always be people who want to see stuff go boom (or implode, or get blown over, or get washed away in a ginormous tidal wave, etc., etc.). Taking the #4 spot with $16.8 million was one of Friday's two new wide releases, Old Dogs, and I personally couldn't be happier that this one didn't nab any more hard-earned money of the masses. I thought it looked totally stupid from its trailer, and James' review confirmed my initial hunches. Hopefully it will fade into oblivion quickly.
One movie that has stood its ground is in the number five slot this week, and that's A Christmas Carol, whose grosses grew 30% from last weekend, helping it to rake in another $16 million. Alas, it cost $200 million to produce (motion-capture and Jim Carrey ain't cheap, folks!), and so far its four-week earnings are falling at just over half that amount.
The weekend's other new release, Ninja Assassin, came in sixth place with $13.1 million. And film critics everywhere were disheartened by the fact that Fantastic Mr. Fox, which expanded into over 2,000 more theaters last Friday, failed to entice moviegoers. It came in a disappointing ninth place with just $7 million. That is, ahem, not fantastic at all.
With few competitive titles opening this coming weekend, will New Moon be able to pull a threepeat? Will it go on to hit the $300 million mark? If there's one thing we've learned over the past year, it's to not underestimate the allure of vampires. My money's on the Cullens.