Shia to the Rescue

by | Sep 29th, 2008 | 1:45PM | Filed under: Box Office News

No need to thank me.
Surprise, surprise… Eagle Eye earned the #1 spot at the box office this past weekend, taking in approximately $29.2 million of our hard-earned dollars and generating the highest ticket sales over a three-day period of any movie in the last two months.  Did the star power of Shia LaBeouf help Eagle Eye overcome its generally shaky reviews?  Could it have been the fact that Steven Spielberg’s name was attached to the film?  Perhaps its well-funded publicity blitz made an impact?  Or did Eagle Eye propel to the top of the heap simply because there just weren’t too many other new choices at theaters this weekend?  We’ll never know, but I don’t think anyone was shocked that the movie captured the attention of the movie-going public.  The question now becomes, will Eagle Eye continue to do well when other heavily promoted films hit the big screen in four days?

In the second and third positions for September 26 – 28 were Nights in Rodanthe and Lakeview Terrace now in its second week), respectively.  He'll always be Mike Seaver to me!
The big surprise came from Fireproof, the fairly religious story about a fireman (played by Kirk Cameron) who has no problem saving others’ lives, but struggles with saving his own marriage.  Fireproof opened in limited release (only 839 theaters across the country) but still brought in $6.5 million, whereas Spike Lee’s Miracle at St. Anna — also in limited release with only 1,185 theaters — debuted at #9 with just $3.5 million in ticket sales.  Behold the power of "word of mouth" marketing!

Rounding out the top five was Burn After Reading (now in its third week).  Seems that people just can’t get enough of a gum-chomping, iPod-wearing, bouffant-sporting Brad Pitt.


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