Is it just me, or can anyone else out there not escape the never-ending barrage of promotions for Nick & Norah’s Infinite Playlist? I am beyond ready for this movie to open on Friday just so its marketing hype will finally die down a bit. I don’t think I’ve been able to turn on the TV once in the past month and not see an ad for this movie. All of the sites I visit online are also chock-full of sneaky promos — pop-up ads, embedded trailers, background wallpaper, interviews with the cast, you name it. A prize on MTV’s "Real World/Road Rules Challenge" was even "sponsored" by the movie. Enough!
On top of the incessant publicity for the film, its title also bugs me because it reminds me of the Nick & Nora brand of pajamas made famous on the TV show "Ally McBeal" (yes, Nora is spelled differently than in the film’s title, but still). Others may think of The Thin Man (both a novel and a 1991 movie) in which Nick and Nora were the main characters.
And then there’s the fact that Michael Cera seems to be playing the exact same character he played on Arrested Development… and in Superbad… and Juno. Although I guess I should find it refreshing that an actor isn’t afraid of being typecast.
If you’ve somehow missed all of the advertisements for Nick & Norah’s Infinite Playlist, here is the trailer that has been burned into my memory:
It’s not that this movie looks bad or anything, I’m simply sick of hearing about it. I have no guesses as to how it will do in theaters. In the meantime, however, I just realized that I, too, have inadvertently become part of the marketing machine for Nick & Norah’s Infinite Playlist simply by writing this post. Oh, well… if you can’t beat ‘em, join ‘em!